Lasell University Marketing
This overview showcases the creative projects and ad campaigns I have designed for Lasell University’s marketing team. My portfolio spans signage, social media, advertising, travel collateral, and web development. As a freelance graphic designer for Lasell since 2024, I have worked to strengthen the university’s brand identity and support its broader community outreach initiatives.
Print Materials
Exercise Science Equipment Signs: Campaign promoting Lasell's new Exercise Science Equipment. Each poster features athlete imagery supported by data visualizations, including graphs and charts that correspond to specific equipment. All designs adhere to Lasell University's visual identity guidelines, incorporating the logo, brand color palette, and institutional voice throughout the series.
Travel Materials: Designed a comprehensive viewbook capturing Lasell University’s culture and academic opportunities. Produced strategic visual assets, including comparison charts and the application process, to effectively communicate the student experience and institutional impact.
Social Media
Designed Lasell University’s social media presence by editing fast-paced, positive video content that resonated with students and boosted campus engagement. Designed ad creative for enrollment campaigns with clear, benefit-driven messaging for prospective students.
Interactive Buttons
User-friendly, visually appealing buttons coded in CMS/HTML, featuring student images and hover effects. Depicts a before-and-after of the update.
